There is nothing like a box office phenomenon to change your organization overnight.
With Wicked getting rave reviews and word of mouth spreading like wildfire, 321 Theatrical Management was faced with a wonderful and scary challenge:
How do we expand quickly and economically to make the most of this opportunity?
In just a few short months, they added more staff, set up a touring company, leased new office space, bought new computers and did their best to keep pace with gravity defying success.
As with any successful entrepreneur, 321 Theatrical Management was focused on what they did best, applying their unique talents to put on an amazing show on Broadway and in cities all over the US. The last thing they wanted to worry about was having business critical tasks fall by the wayside. With AW Systems as their technology partner, they could focus on growing their business and trust that their infrastructure would keep pace with their success.
Bookkeeping & Payroll
AW Systems implemented a new remote access system so that all their company managers were able to log into a central server and enter bills and run payroll. By using a single server and multiple databases in one location, 321 reduced overhead, kept control, and gained productivity.
Repairs and maintenance scheduling
Broadway runs 8 shows in 6 days. Add a tour and another time zone to your home office staff, and suddenly you have a 24/7 operation. Deploying security patches, performing upgrades and keeping the systems humming along must be done in time to the beat of the entire organization.
Mobile Design solutions
Whether on tour or setting up a new production, 321 has to support a very mobile workforce. Not only are they traveling from town to town, they are at the mercy of every new venue they reach. We had to address this diversity with solid reliable solutions that they could depend on.
IT On-demand
In order to assist with the crazy hours and the many unforeseen tech issues, our staff is prepared and available to help via email, cell phone, and remote web assistance every step of the way.
Email Security
With a rapidly growing staff, many of whom are in different locations, 321 relies on email to keep their shows opening smoothly night after night. They are not unique in their dependence on email to keep their business moving forward, and so we steered them to industry leading email threat management partner, Postini. We also implemented systems to ensure the redundancy and availability of their email servers.
Connectivity
With so many users accessing the office 24 hours a day, 321 needed to implement reliable tools for remaining connected to the internet and allowing their staff to connect 24/7. By carefully auditing their needs and installing the proper hardware, we were able to help stabilize and manage their staff’s connectivity.
Whether you’re building a skyscraper or a beach cottage, the success of your structure is totally dependent on the foundation you build first.
It is not uncommon for growing organizations to outgrow or underestimate their technology foundation. Together we can help you evaluate the needs of your company today, and help you plan for the future. For us, every day is your opening night, and we want to help you get rave reviews from your customers!

